Since 2010, Tuber has been the editorial and design consultancy for Challenge, a bi-monthly publication targeted at public officers. We worked closely with the Singapore Public Service Division (PSD) to rebrand Challenge from a newsletter to a contemporary magazine. It is now known for quality storytelling and cutting-edge design. The adventurous tagline we proposed, “Approaching the Public Service Differently”, is still in use, reflecting a continuing commitment to challenge conventional wisdom about the public service.

For each issue, Tuber produces content ranging from in-depth stories to infographics. As the publication goes digital, we are working together with PSD to optimise content for online audiences – this includes producing interactive graphics and videos, and ensuring search engine optimisation.

Read more about our approach in this case study.