PSD | Challenge Magazine

Since 2010, Tuber has been the editorial and design consultancy for Challenge, a bi-monthly publication targeted at public officers. We worked closely with the Singapore Public Service Division (PSD) to rebrand Challenge from a newsletter to a contemporary magazine. It is now known for quality storytelling and cutting-edge design. The adventurous tagline we proposed, “Approaching the Public Service Differently”, is still in use, reflecting a continuing commitment to challenge conventional wisdom about the public service.

For each issue, Tuber produces content ranging from in-depth stories to infographics. As the publication goes digital, we are working together with PSD to optimise content for online audiences – this includes producing interactive graphics and videos, and ensuring search engine optimisation.

Read more about our approach in this case study.

Awards
Best Government Publication
Best Regularly Featured Column
Best Column or Section Design
View more

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