In 2014, Tuber embarked on our own rebranding exercise. The Tuber logo was updated to give it a modern and clean look. The roots were retained to represent our ability to “grow good work” – deliver content with depth and stay down to earth.

The new namecard we created can be flipped open, and has interesting elements such as an illustration and quote that are meant to kickstart conversations. The exterior has a corporate look, while the interior is brightly coloured and reflects Tuber’s quirkier side. Based on this rebranding and our portfolio, Tuber was recognised in 2015 as one of Asia’s Top Design Practices at the Singapore Design Awards.