In 2021, Tuber produced PSA International Pte Ltd’s first fully digital annual report. Previously a print publication, the 2020 edition was presented as a microsite.

The chosen theme was “Going to the movies”, which was Tuber’s proposed theme for PSA the year before. We did not secure that bid, but the organisation liked our proposal, and came back to us the following year expressing interest in revisiting the same theme.

 We wanted to highlight PSA’s growth and its many achievements by mirroring changes in how films are made. Just as storytelling and the use of CGI and visual effects in films have evolved, PSA has similarly revolutionised itself over the years.

The task of crafting the report in this manner required a broad range of our expertise from art direction and illustrations, to editorial consultancy. We also worked with our sister company, Kontinentalist, to add extra digital touches. The end product was a blockbuster of a report that you can find here.