In 2017, Tuber conceptualised and designed a new logo for our parent company Potato Productions, a group of enterprises that create change through creativity and technological innovation.

A palindromic effect reflects the group’s versatility in a global environment, while the hexagon conveys a sense of equilibrium and stability. The shape also alludes to the basic unit of a honeycomb. Like bees that labour together for the benefit of the whole, individuals at Potato Productions work as one. The fluid mix of bright colours – best seen in the animated version – conveys vibrancy, dynamism and adaptiveness in an ever-changing world.

Tuber also created a logo for Potato Connect, a monthly outreach event where partners are invited to learn about the group’s work and share ideas. We extended the original logo to form a pattern, to symbolise the group’s openness to collaboration and growth.