work
Ethan K | Rebranding
To rebrand bespoke luxury bag label Ethan K, Tuber crafted a logo featuring a silhouette of the brand’s founder and designer Ethan Koh. The image is both whimsical and classy, reflecting Ethan’s personality and his brand’s unique appeal. To reinforce the brand image, we also created a custom motif inspired by two key elements of the brand story – exotic skins and kites.

ethan k’s new logo

ethan k’s new logo colour palette

logo design — old vs. new

