For Tuber’s rebranding of food and beverage company Asia Farm’s logo, we focused on giving it a contemporary look. However, we were also mindful that the new logo should not be too different from the old one, so that it would be familiar to existing customers.

Tuber also redesigned the packaging of Asia Farm’s Green Leaves product by adding a mix of photos and colours to represent different local flavours. We also added orchids, evoking the national flower Vanda Miss Joaquim, to give the product a Singaporean touch.