AHS | Annual Reports 2016 & 2017

Tuber produced two annual reports for the Alexandra Health System (AHS), focusing on authentic stories of people who have benefited from the system’s wide-ranging services. We interviewed a range of stakeholders and started each chapter with a beneficiary’s story, before detailing AHS’ programmes and achievements.

Central to the report was the use of street photography. Our creative team spent hours in the heartlands capturing candid moments of residents going about their daily routines. Even for the corporate shots within the hospital, we eschewed elaborate setups and encouraged subjects to interact naturally for an authentic take on AHS’ work.

We grow

good work

© Tuber 2021

A Potato Productions Company

284 River Valley Road
#01-01 Singapore 238325

+65 6836 4031

Sign up for nuggets of inspiration and news straight into your inbox.
Privacy Settings
We use cookies to enhance your experience while using our website. If you are using our Services via a browser you can restrict, block or remove cookies through your web browser settings. We also use content and scripts from third parties that may use tracking technologies. You can selectively provide your consent below to allow such third party embeds. For complete information about the cookies we use, data we collect and how we process them, please check our Privacy Policy
Consent to display content from Youtube
Consent to display content from Vimeo
Google Maps
Consent to display content from Google

We have updated our Privacy Policy. The continued use of the website will be taken as consent.