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AHS | Annual Reports 2016 & 2017

Tuber produced two annual reports for the Alexandra Health System (AHS), focusing on authentic stories of people who have benefited from the system’s wide-ranging services. We interviewed a range of stakeholders and started each chapter with a beneficiary’s story, before detailing AHS’ programmes and achievements.

Central to the report was the use of street photography. Our creative team spent hours in the heartlands capturing candid moments of residents going about their daily routines. Even for the corporate shots within the hospital, we eschewed elaborate setups and encouraged subjects to interact naturally for an authentic take on AHS’ work.


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© Tuber 2021

A Potato Productions Company

284 River Valley Road
#01-01 Singapore 238325

+65 6836 4031
info@tuber.sg

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