case study

ACRA’S Digital-First Annual Report

Creating an attractive microsite that highlights the organisation’s work

The Accounting and Corporate Regulatory Authority (ACRA) is the national regulator of business entities, public accountants and corporate service providers in Singapore. Tuber helped ACRA to create its inaugural digital-first annual report, presenting its 2015 edition as an attractive microsite.

What we did

Tuber conceptualised the report for web and mobile platforms from the get-go, instead of adapting it from print. This meant exploring ways to engage online readers through interactive elements such as videos and animated statistics, while ensuring the site loaded fast and was easy to navigate.

Aims

Produce a digital annual report that interests readers and helps them understand ACRA’s achievements

Explore the possibilities of online storytelling, while bearing in mind the client’s need to work according to website requirements for government agencies

Create an equally appealing PDF version of the report that could be downloaded and submitted to Parliament

Our Approach

Digital first

Tuber led the design and editorial direction of the digital-first annual report. We worked closely with our web partner Digital Boomerang from the wireframe stages to ensure that our content and design ideas were feasible, under the guidelines for government websites.

Concise, web-friendly content

To engage web and mobile audiences, we needed to keep the content succinct. Tuber advised the client to highlight only salient information. This was probably the biggest hurdle for ACRA, given the large amount of data it oversees.

Simple yet attractive design

Tuber gave the microsite a clean, modern and bright look to reflect ACRA’s mission to create a trusted and vibrant business environment.

The challenge was to create a site that was streamlined, without it seeming bare. We kept the layout simple: a single column, one pop-up box and two photographs per page. We also minimised the amount that readers had to scroll for information.

At the same time, we included interactive icons and animated statistics to engage readers. A summary of ACRA’s key developments, for instance, was presented as a clickable infographic on the contents page. The landing page also featured a video to attract vistors’ attention.

To give the site a look that was consistent with ACRA’s brand image, Tuber adopted the organisation’s orange and bronze corporate colours. The geometric shapes we designed for the site were inspired by light rays, which symbolised the vibrancy of the economy.

The Outcome

By encouraging ACRA to think out of the box, we helped the organisation create an interactive microsite that highlighted its key achievements, while also enhancing its digital presence.This gave ACRA a new avenue to engage readers and boost its brand.

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