What we did
Tuber conceptualised, designed, wrote and produced an elegant coffee table book to capture the the staff who worked on T4. We set the direction for both design and content to strengthen T4’s branding. Through in-depth interviews, we unearthed human interest stories and captured behind-the-scenes photos even during the terminal’s construction. We also used infographics and other visual elements to bring T4’s stories to life.
Our Aims
Design an attractive theme and aesthetic while enhancing T4’s brand
Capture captivating accounts of the different stages of T4’s development
Humanise statistics and other information and present them in appealing ways
Our Approach
The Outcome
T4king Flight was well-received, especially during the launch of T4. Then-Vice President of the T4 Programme Management Office, Ms Poh Li San, commended the Tuber team: “The captivating writing style and carefully curated photos made the book an irresistible read. Through a series of interviews, your team managed to crystallise the essence of the challenges we faced and how each team went about to overcome them. You also encapsulated the philosophy behind our approach to innovate and rethink travel.”
“The book is definitely a precious piece of treasure for me and many of my colleagues who had spent many years working on T4. Fond memories are evoked each time I leaf through the pages,” added Ms Poh, who is now the Vice President of Terminal 5 Planning.
