01 Apr The lasting power of 3M stickies!
When we first thought of creating a sticky pad, I recalled this advice from a client: make sure you go with 3M Post-It® if you want to produce your own stickies. True enough, it does stick way better and longer than any other generic brand.
The sales for ‘Stickies for the boh eng moments’ took off slowly … [Why liddat?] Being the noobs we were (we specialise in content and have never sold a collateral) we were uncertain if we were doing the right thing – we missed the festive sale period, we didn’t have a shop page on our website till the product was produced, we didn’t have familiar media contacts and we didn’t have a retail network. [CMI]
We learned from scratch quickly and we stuck to what we believed in: we have a great product. [Spudtastic!] We approached the shops (with many rejections), we sent press releases to the media and combed all of our networks to send the copies to hoping for a bigger exposure. We pestered our friends and we exhausted our personal social media spaces. [Da bomb!]
Today, we have a happy problem. In just three months, we are left with just a few copies and are fighting over them internally. We are now ready to chiong for the next product – one that sticks and will stick for a long time. [Damn zai.]