This bi-monthly publication by the PS21 Office under the Singapore Public Service Division is read by a wide range of civil servants, from senior leaders to operational staff. After winning the tender in 2010, Tuber revamped the magazine, giving it a new masthead and tagline (“Approaching the Public Service Differently”). Tuber has given the magazine a distinctive look with modern design, quality photography and illustrations.
Tuber also provides the editorial consultancy for the magazine. To appeal to the cross-section of readers, Tuber creates content ranging from easily digestible snippets to in-depth stories.
Since Tuber began producing Challenge, the magazine has won several awards with the most recent being the Best Government Publication in the global 2015 Content Marketing Awards. Challenge also won the Award of Excellence in the 2015 Apex Awards, another international award. Challenge is available at www.challenge.gov.sg.