04 Nov Content Marketing Awards 2015
Over the past few months, Tuber has been receiving several packages containing award certificates. One of them – the APEX Grand award for Contact: The Teachers’ Digest – even came packaged in a frame.
One day, this psychedelic trophy came bubble-wrapped in the mail. It’s certainly the most unusual-looking award we’ve received so far. But we like to think that we at Tuber do things differently too. And it has paid off because Challenge magazine has won the Content Marketing Awards Best Government Publication 2015. Hooray!
We do our best to surprise Challenge readers with what they think a government publication can be by covering global public service trends and case studies, using infographics to explain policies and initiatives, and including human-interest stories that highlight the individuals working hard within the Singapore Public Service.
Here’s a nice comment from reader Ruth Ong, from the Ministry of Education: “I really enjoy reading Challenge articles as they are progressive and subtly advocate a counter-culture within the Public Service.”
We’re also pleased that A Cuppa With… Mr Pang Kin Keong, Permanent Secretary at the Ministry of Transport, was recognised by the CMA panel of judges and was a finalist for the Best Interview/Profile award. This interview, published in January 2014, was the first time that a person-in-charge at the time of Mas Selamat’s escape had talked about the triumphs and trials of leading and motivating staff during the search for the fugitive. Mr Pang’s values of leadership, accountability and loyalty touched many public officers and others in Singapore.
Congratulations also to the Contact team being a Best Internal/Employee Publication finalist. The publication has come a long way and has many new sections that contribute to building a sense of community among teachers. “The stories shared by fellow educators make me feel less alone in striving for excellence,” says Mr Tay Li Cheng, from First Toa Payoh Secondary. Mrs Annie Ang, from Queensway Secondary, says: “It never fails to provide learning opportunities for me to be a more informed and passionate educator.”
To more Good Work ahead!